“It’s my destiny to provide people with the knowledge I was blessed to receive.” – LaToya Faulk
LaToya Faulk is the epitome of a modern-day triple-threat. In addition to succeeding at being a wife, mother, Air National Guard member, and a full-time student working towards her Doctoral Degree in Pharmacy, she is also the Founder & CEO of NutraRoots.
NutraRoots is a health and wellness specialty brand that offers premium products and exceptional customer service. She started the company in 2019 to fulfill her passion for educating people on how to live a healthier lifestyle and using her talents to help people look and feel amazing from the inside out. Learn more about the inspirational entrepreneur and visionary, LaToya Faulk, and her company NutraRoots in the interview with her below.
Can you tell me more about NutraRoots and the products you offer?
NutraRoots offers health and wellness products such as liquid vitamins and loose-leaf tea and I have intentions to expand into other supplements for your whole family and including pets. My products include liquid hair, skin, and nail vitamins and green tea, a green tea blend, and a women’s herbal tea and will soon offer different blends.
NutraRoots products are great for anyone who is looking to optimize their health using vegan-friendly, and non-GMO natural supplements and tea. Especially since research has shown that people that consume green tea experience great overall health benefits.
I chose to start with a hair growth vitamin because I’m in the process of growing my hair out and a lot of supplements on the market did not appeal to me. I’ve realized many people use numerous products externally to try to obtain healthy hair with sometimes no success, but they are not nourishing their cells from within. I wanted to provide people with a hair supplement that is liquid, all natural and provides nutrients from fruits and plants. The market is saturated with many hair supplements that are in the pill, tablet, or gummy form and contains synthetic vitamins, which is not always beneficial. My liquid vitamin provides faster results due to having an absorption rate up to 95% or more versus an absorption rate up to 20% from a pill, tablet, or gummy.
In the future, I see NutraRoots expanding into a natural herbal pharmacy providing a large array of natural supplements and health education classes.
What made this the ideal business venture to embark on?
Since I was a little girl I’ve always had a passion for health and science. I went on to receive my bachelor’s in health sciences with a focus in nutrition and now I am currently enrolled in a Pharmacy Doctoral program where I am learning how to obtain health from different medications and how those medications affect your body.
What was the path that led you to establish NutraRoots?
In the past, I’ve tried many businesses such as multi-level marketing, party planning, and a teeth-whitening business by the name of Dazzling Smiles, which is the other business I still operate by request only in the DMV area. While I was operating those other businesses I was not passionate about them. I’ve always had the feeling I was destined for something larger in life, but I just couldn’t figure out what was my purpose at that time. I knew I loved health and science and wanted to attend a health professional school, but I still felt like I was missing something. So I prayed and asked God for guidance because I felt lost.
After I had my son in 2017, I decided to stop eating meat and became a pescatarian. Six months after that, I began to eat chicken again, but still no beef or pork. In the midst of my health journey, I went to the doctor to have my annual blood work done and, in the past, I never really paid attention to my levels, because they have always been within the normal ranges. Once my results came back my LDL (bad cholesterol) was lower and my HDL (good cholesterol) was above average. That’s when I really begin to realize what you put in your body plays a significant role in your health. By giving up beef and pork, I didn’t feel as sluggish anymore and my cholesterol was excellent. That led me to want to find other ways to continue to improve my health. I began to research different ways on how to optimize my health through natural fruits, plants, and vegetables and from there NutraRoots was born. I felt like this is what I’ve been missing, and I am finally fulfilling my purpose. My goal is not to only provide quality products but educate people on how to live a healthier life.
What were the challenges you endured along this journey and how did you overcome them?
The challenges that I had to overcome was just believing in myself. Sometimes we doubt ourselves or listen to other people negative annotations. I had to remind myself that God placed this vision within me for a reason and it’s my destiny to provide people with the knowledge I was blessed to receive. It’s important to remember that not everyone has the same aspirations as you and will not understand your journey because what is for you is for you and it’s not for them to understand.
As a wife, mother, Air National Guard Member, and a full-time doctoral student who is balancing owning a business, what advice would you give to a woman that wants to start her own business but doesn’t know how to balance it or is scared to start?
I would say just go for it, because if you are passionate about something do not let fear stand in your way. It is important to seek God for guidance, work hard, do not give up, and have patience because real success comes with time. Time management and prioritizing is also very important. When I’m not in school or my kids are in school that is my time to study, run errands, and work on my business. I rarely watch television and if I do it’s a show or movie with my children or husband.
Once my children are home I’m playing with them, cooking (or my husband will cook), and I will give baths. Ensure that you keep your family first, and any extra time after that put it towards your business. Some nights after my family is asleep I’m up until 2 or 3 in the morning working on NutraRoots. If this is something you really want, you will find the time to work towards your goal. Although, you may not have a social life in the beginning while building your brand it will pay off in the end.
To make a purchase today, visit the NutraRoots website.